YS40

Menswear Collaboration Collection - Yohji Yamamoto

         This collection was an imaginary collaboration with my partner and I and Yohji Yamamoto. We designed a capsule collection to celebrate 40 years since the beginning of Yamamoto's brand. The elements of menswear used in womenswear in his first show were the same elements we wanted to incorporate in this menswear collection. Bringing back what once was and making something new out of it. We campaigned for this collection by making an istagram to tease the launch and a promotional video. Our logo is a Y with the number 40 in Japanese in the middle.